Origins of the Hyundai ‘Lucky Guy’ Advert Song Revealed: Uncover its True Source

Evelyn Knight 1950s singer

# Where Does The Song From Hyundai’s ‘Lucky Guy’ Advert Actually Come From?

The Hyundai 2018 advert featuring the song ‘Lucky, Lucky, Lucky Me’ has caught the attention of many. Advertisements often use catchy jingles and music to enhance their appeal and make them memorable. Just like Cadbury’s successful ad that brought back Baccara’s ‘Yes sir, I can Boogie’ hit from the 70s, Hyundai also uses an older song to convey its message effectively. In this article, we will explore the origins of the song in Hyundai’s advert, provide interesting information about the artist, and discuss the inspiration behind the melody. Let’s dive in!

## 1. There are over 14 different versions of the song

The Hyundai 2018 advert for their Tucson model features the song ‘Lucky, Lucky, Lucky Me’ in its original form. However, it’s worth noting that this song has over 14 different versions released from 1950 up until 2019. These versions vary in terms of lyrics and language. The version chosen by Hyundai is the original composition from 1950, sung by Evelyn Knight with the Ray Charles singers. The lyrics were written by Milton Berle and Buddy Arnold.

## 2. The song is sung by Evelyn Knight

Evelyn Knight, born on December 31, 1917, in Reedville, Virginia, was the talented singer behind ‘Lucky, Lucky, Lucky Me.’ Knight began her singing career as a soprano in her local church choir. At the age of 16, she started performing in Washington nightclubs under the stage name Honey Davis. She later married a war photographer named Andrew B. Knight, adopting his last name professionally.

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Knight achieved great success in her career, with two No.1 hits, including ‘A Little Bird Told Me,’ which sold over 2 million copies and stayed at the top of the charts for 7 weeks. She had a total of 13 songs that reached the top 40 and was considered on par with popular singers of her time, such as Dinah Shore, Jo Stafford, and Peggy Lee. Despite her achievements, Knight chose to retire at the age of 37, not returning to the public stage. She lived a quiet life afterward, known mostly as an office manager and babysitter.

## 3. The Melody is taken from the Italian Tarantella Napoletana

While Evelyn Knight and the Ray Charles singers performed the song, the melody itself originated from the Italian Tarantella, specifically the Tarantella Napoletana from Naples. The credit for the melody goes to Luigi Ricci, a composer from the 19th century who created it for his comic opera ‘La Festa Di Piedigrotta’ in 1852.

The Tarantella is a quick dance accompanied by music with a distinctive rhythm. Some say it is named after the province of Taranto in Southern Italy. However, there is a more intriguing legend connected to the dance. It is said that the dance was used as a remedy for tarantula bites, hence the name similarity. There are historical records of dance hysteria, where people couldn’t stop dancing, but the link between tarantula bites and the Tarantella is not substantiated.

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The Tarantella captivated many Western composers who incorporated it into their compositions. As a result, the Tarantella became popular in the United States during a time when Italian immigrants were moving there in larger numbers. Eventually, the melody found its way to Evelyn Knight’s ‘Lucky, Lucky, Lucky Me’ and only needed lyrics to complete the song.

## 4. Milton Berle and Buddy Arnold wrote the lyrics

Milton Berle, known as ‘Uncle Miltie’ and ‘Mr. Television,’ was an American entertainer with a career spanning over 80 years. He started as a child actor and later transitioned to radio, television, and film. Berle gained popularity as the host of NBC’s Texaco Theatre from 1948 to 1955, earning him the title of America’s first major TV star.

In collaboration with Buddy Arnold, Berle wrote the lyrics that perfectly complemented the melody of ‘Lucky, Lucky, Lucky Me.’ Their creative input added depth and meaning to the song, allowing it to resonate with audiences.

## Conclusion

The song featured in Hyundai’s ‘Lucky Guy’ advert, ‘Lucky, Lucky, Lucky Me,’ has a rich and interesting history. Evelyn Knight’s exceptional talent as a singer brought life to the song, while the melody itself draws from the Italian Tarantella Napoletana. The lyrics written by Milton Berle and Buddy Arnold further enhanced the song’s appeal. Hyundai’s choice to use an older song highlights the effectiveness of bringing back familiar tunes to connect with viewers and create a memorable advertisement.

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## FAQs

**Q: How many versions of ‘Lucky, Lucky, Lucky Me’ are there?**
A: There are over 14 different versions of the song, but Hyundai chose the original rendition by Evelyn Knight.

**Q: Who sang the song in Hyundai’s ‘Lucky Guy’ advert?**
A: Evelyn Knight, accompanied by the Ray Charles singers, lent her enchanting voice to the song.

**Q: What is the origin of the melody used in ‘Lucky, Lucky, Lucky Me’?**
A: The melody is derived from the Italian Tarantella Napoletana, composed by Luigi Ricci for his comic opera in 1852.

**Q: Who wrote the lyrics for ‘Lucky, Lucky, Lucky Me’?**
A: The lyrics were written by Milton Berle and Buddy Arnold.

## Final Thought

The choice of music in advertisements plays a crucial role in capturing the attention of viewers and leaving a lasting impression. By utilizing older songs like ‘Lucky, Lucky, Lucky Me,’ Hyundai successfully taps into nostalgia while conveying its brand message effectively. This highlights the power of music in marketing campaigns and its ability to connect with audiences on an emotional level.

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